Meet Poly – Plantronics and Polycom Rebrand
Plantronics announced it would be acquiring Polycom for around $2 billion at the end of March 2018. Now a year on, Plantronics and Polycom have taken this opportunity to completely relaunch a seemingly new business, rather than taking one of the pre-existing brands forward.
There is much more in the formation of Poly than just a new logo and branding. Poly will also focus around different areas of innovation designed to drive the new company forward into its next stage of development.
The specific areas of focus that Poly have announced are:
- Making workspaces intuitively work for everyone. The modern open office has introduced distraction and noise into the work place, leading to lower productivity and employee satisfaction. Poly offers solutions today to address audible distraction in open spaces as well as technologies that make huddle rooms as powerful as traditional board rooms
- Helping people collaborate, their way. People are now using three or more collaboration solutions in a given day and need endpoints that work with and across those solutions. Poly offers a wide range of solutions to meet this growing need
- Designing solutions that are mobile-first for the modern workforce. Whether it is using a personal smart phone as a “business phone” or navigating through a day where personal and business blend, workers need voice and video capabilities that move with them. Poly’s recently announced Elara 60 recognises this is the new normal and joins Poly’s award-winning mobile headsets to give people high quality tools to be productive from anywhere
- Advancing cloud services that help IT pros and users get more out of their devices. As the macro trend of end user empowerment continues, IT pros are more challenged to know what is being used, and where. Poly is focused on making easy-to-use solutions also easy to manage
A fundamental part of the new brand is its new name, Poly, which is far more than just an abbreviation of one of the previous brands, Polycom. Poly, in ancient Greek, means “many”. The new brand aims to leverage the traditional audio and video expertise of Plantronics and Polycom as well as the breadth of smart endpoints from the previous portfolios.
NEW: View the Poly Unified Communications Headset range available at Digicom.
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