Keep it simple. Do it better. And remember: users are driving all the experience.
That’s how I’d summarise the ISE this year. It reinforced what truly matters: user experience (UX), and rightly so. Yes the AV integration is important to customers, but only if it can deliver a smooth and efficient experience for the end-user.
For example, it is essential for large companies with several meeting rooms to ensure UX consistency in every meeting space. The equipment being the same in all meeting rooms, it simplifies operations and IT systems and the points of failure are minimised.