Digital Signage

Digital Signage refers to electronically controlled signs that you can update on-the-fly, without having to touch the physical sign itself. You can change the content quickly and inexpensively, and deliver targeted messages to hundreds or thousands of displays at once. These dynamic displays are often used to present a custom-tailored mix of informational and advertising content, including product promotions, timely news, and upcoming events.

Digital signs are frequently located in crowded public venues, so the screens and content need to stand out. Accordingly, these networks were early adopters of large-screen LCDs, plasma monitors, front/rear projectors, organic LED (OLED), and holographic and 3D imaging technologies. For very simple applications, a digital sign might simply be a scrolling message board, but even those devices can display basic graphics and animation.

Most digital signs are mounted on a wall, ceiling, shelf, or endcap, but the creative use of display technologies has led to innovations like polarized projection film. This lets you project high-contrast images onto store windows or displays that appear to float in mid-air.

Information Signage

Digital signage can be used to replace traditional wayfinding, notice board or timetable signage. Typical exmaples would be:

• A hotel reception, to display meeting room information, Flight timetables, and customer greetings
• An office building may use digital signage to display floor directories in prominent locations such as lift lobbies and receptions.
• Anywhere a queue is formed, a digital signage display can display a wide range of continually changing content to inform the queuing customer. 

Advertising

Retail and Out of Home Advertising are experiencing a revolution in terms of what digital signage can offer. Used in shop windows, large format billboard displays and bus shelters, the list is as vast as there is advertising space.

Entertainment

Digital Signage can leverage your captive audience numbers in your favour. Used as a combined delivery platform, you can both entertain and inform your customers in different ways:

• Split your screen up into television and custom advertising
• Provide Automated news feeds and weather reports
• Engage your audience with SMS interaction